It’s been some days since the rebrand and I’ve gotten a bunch of feedback on the changes.

Some people love the overhaul and for some people the change isn’t something they’re interested in. That’s completely understandable as anything new can be hard for some people. While the new look here may be hard for any avid reader of this site, what would be even harder is me not doing something that would make me happy. So I rebranded and I plan to keep things as I’ve made them — plus I like it. From the comments I’ve heard from my rebrand, I decided to make note of them to offer them to anyone looking to do a rebrand of their own. When it comes to updating your website there are three things you should and should not do that you may not know. I learned them first hand and have them all listed below. Ready? Here they are!

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Do Whatever (The Hell) You Want
When it comes to your rebrand, each decision is up to you. Whether you want to change the color palette entirely, update your theme, or change it all from top to bottom the choice is yours and yours alone. Whatever things you are looking to improve upon, write them down and make a list. Take a full assessment of the way you want your rebrand to be portrayed.

• What things will you change?
• What will remain the same?
• What things will you start doing?
• What things will you leave behind?

Those are questions I asked before I started my rebrand and it made the process so much easier. It gave me a strategy for my change, a timeline, and most of all peace of mind on what I wanted. When it comes to what you’re planning to do, you get complete control of what is done and if you track the changes plan to implement, you’ll be able to execute them as best as possible. Take that list and then get to work, you have a lot of things that need to get done and the sooner you start, the sooner you’ll get to launch.

Don’t Involve Everyone
Seriously, this is such a critical step to avoid.

Do not involve everyone in this process. Yes, many people will want to give their opinion but you shouldn’t accept it. Smile, nod, and keep it pushin’. Reason being: too many opinions will just lead to confusion on what you want to do. This is your brand and you know it better than anyone else. You’re the person who thought it to life, and you’re the same person who
works on it day and night. If you’re making changes to the brand, it’s because over time you’ve seen things that need to be improved. But as you’re making these changes don’t ask everyone for their input. Stray away from sharing drafts of your new logo to everyone on Instagram. Don’t show your potential font to your coworkers for their approval. Everyone doesn’t know design, everyone doesn’t know where you’re planning to grow, and as a result, everyone doesn’t get to have an opinion on in.

Only Involve People You Trust
As quickly as you shouldn’t involve everyone, there is a small alternative. Only ask for input from people whose opinion, knowledge, and work you vehemently trust. The people who know you, your personality, your preferences, your humor, etc. Those are the folks who can look at the components of your rebrand and say what actually looks or doesn’t look like you.

• “That font is very feminine and honestly you’re not.”
• “I thought you hated the color blue. Why did you choose it here?”
• “What made you change your layout to infinity scroll?”
• “That theme really doesn’t look like something you’d like overtime.”

People who can ask you those kinds of honest questions are the people who you should reach out to for a second opinion on your rebrand. Yes, you may think to ask friends you like, but you should only get a second opinion from those who actually know you well.

Don’t Drag Your Feet
A rebrand may seem like a fast process, but it’s not. There’s a lot involved when it comes to changing the look of something you’ve seen for such a long time. Although there are many components and it doesn’t move quickly, you also shouldn’t drag your feet. Don’t spend too much time waiting for the right moment or for the spark to hit you. Don’t request one hundred revisions and don’t keep asking for more when you’re really just prolonging the process. If you see a theme, a font, logo, or tagline that rings something in you that you like then you should go with it. Taking a long time to make a decision won’t make an answer come to you any faster. Simply choose what feels right and stick to your guns on it.

The rebrand of your blog or website is a big deal. There’s so much involved in it that you should be cautious of the things you do, don’t do, and the people who you do and don’t involve. It’s really exciting to want to update the way your baby looks and you should be able move through that process in the best way for you. There may be many opinions coming your way or suggestions others think you should make, but take them with a grain of salt unless they’re from trusted people. Of all the things you do during this rebrand, remember that at the end of the day the only opinion that really matters is yours.